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https://nypost.com/2023/12/27/business/beer-sales-plummeting-to-lowest-level-in-24-years-amid-dylan-mulvaney-fiasco/
Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign
By Social Links forLisa Fickenscher
Published Dec. 27, 2023, 3:17 p.m. ET
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Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.
Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.
“This year in particular AB is driving the decline in the industry,” David Steinman, vice president and executive editor of the publication, told The Post.
A sign disparaging Bud Light beer is seen along a country road.
4
An aggressive boycott against Bud Light has continued all year.
Getty Images
Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign
By Social Links forLisa Fickenscher
Published Dec. 27, 2023, 3:17 p.m. ET
MORE ON:
BEER
Teamsters approve strike against Anheuser-Busch months after Dylan Mulvaney controversy
Budweiser’s Power Slap venture is a knuckleheaded bid to turn its brand around after Dylan Mulvaney fiasco
Bold Brew: Blue cheese beer debuts with ‘healthy dose of skepticism’
How ‘beer goggles’ really work — and why they have no impact on whom we find hot
Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.
Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.
“This year in particular AB is driving the decline in the industry,” David Steinman, vice president and executive editor of the publication, told The Post.
A sign disparaging Bud Light beer is seen along a country road.
4
An aggressive boycott against Bud Light has continued all year.
Getty Images
