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Quoted By: >>1263404
February 3, 2024 8:20am PT
Box Office: ‘Argylle’ Gets Caught in a Trap With Disappointing $6.5 Million Opening Day
By J. Kim Murphy
https://variety.com/2024/film/box-office/argylle-bombing-opening-day-matthew-vaughn-1235896168/
Cat’s out of the bag — “Argylle” is shaping up to be the first high-profile box office misfire of 2024. The espionage action-comedy only saw $6.5 million in ticket sales from 3,605 North American venues across opening day and preview screenings. That is not a good start for a presumed crowdpleaser with a star-studded ensemble and a massive $200 million production budget.
The Apple Studios production represents the company’s third recent wide release in North America, this time partnering with Universal to have the traditional studio handle distribution. It’s also another flexing financial swing for the tech giant, matching the massive price tags of “Killers of the Flower Moon” and “Napoleon.” Both of those films didn’t exactly ignite the box office last fall — Martin Scorsese’s Western has reached $156 million globally, while Ridley Scott’s war film fared better with $219 million. But both epics successfully signaled that Apple has entered the prestige business, attracting storied directorial talent and, hopefully, accolades from major awards bodies.
Box Office: ‘Argylle’ Gets Caught in a Trap With Disappointing $6.5 Million Opening Day
By J. Kim Murphy
https://variety.com/2024/film/box-office/argylle-bombing-opening-day-matthew-vaughn-1235896168/
Cat’s out of the bag — “Argylle” is shaping up to be the first high-profile box office misfire of 2024. The espionage action-comedy only saw $6.5 million in ticket sales from 3,605 North American venues across opening day and preview screenings. That is not a good start for a presumed crowdpleaser with a star-studded ensemble and a massive $200 million production budget.
The Apple Studios production represents the company’s third recent wide release in North America, this time partnering with Universal to have the traditional studio handle distribution. It’s also another flexing financial swing for the tech giant, matching the massive price tags of “Killers of the Flower Moon” and “Napoleon.” Both of those films didn’t exactly ignite the box office last fall — Martin Scorsese’s Western has reached $156 million globally, while Ridley Scott’s war film fared better with $219 million. But both epics successfully signaled that Apple has entered the prestige business, attracting storied directorial talent and, hopefully, accolades from major awards bodies.
