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REVEALED: How junk food giant used the 'anti-diet' movement to sell sugar-laden cereals...and paid dietitians to promote unhealthy foods
An investigation uncovered anti-diet campaign
https://www.dailymail.co.uk/wellness-us/article-13268163/junk-food-brands-dietitians-promote-sugar-cereals.html
Junk food giants have been 'co-opting' body positive social media trends to try and sell Americans more calorific foods, a new investigation has uncovered.
The manufacturer behind Coca Puffs, Golden Grahams and Annie's Mac and Cheese is accused of cynical advertising tactics - such as paying dietitians to promote sugar-laden products on social media using body positive hashtags.
The sponsored content is targeted at the 'anti-diet' community - people who believe labelling any foods as 'bad' or 'unhealthy' can lead to mental health problems such as disordered eating.
Many of the junk food-funded posts use the hashtag #derailtheshame on social media - a marketing ploy invented by the firm, called General Mills, which infers people shouldn't be ashamed of eating sugary food.
.One post was shared in November 2023 by dietitian Cara Harbstreet, who has 38,000 followers on Tiktok.
In the clip, she can be seen preparing a bowl of cereal and eating it, while the captions read: 'As a registered dietitian I will always advocate for fearlessly nourishing meals including cereal because everyone deserves to enjoy food without judgement'. She states the video is a sponsored partnership with General Mills.
Another was shared by Arizona-based nutritionist Christy Wilson last February. It featured her preparing and eating a bowl of cheerios, alongside the caption, #derailtheshame.
In another TikTok posted last January, dietitian Liz Weiss shared a box gifted to her by General Mills with her name on it - and claimed the cereal is effective for treating constipation. Her video also featured #derailtheshame.
An investigation uncovered anti-diet campaign
https://www.dailymail.co.uk/wellness-us/article-13268163/junk-food-brands-dietitians-promote-sugar-cereals.html
Junk food giants have been 'co-opting' body positive social media trends to try and sell Americans more calorific foods, a new investigation has uncovered.
The manufacturer behind Coca Puffs, Golden Grahams and Annie's Mac and Cheese is accused of cynical advertising tactics - such as paying dietitians to promote sugar-laden products on social media using body positive hashtags.
The sponsored content is targeted at the 'anti-diet' community - people who believe labelling any foods as 'bad' or 'unhealthy' can lead to mental health problems such as disordered eating.
Many of the junk food-funded posts use the hashtag #derailtheshame on social media - a marketing ploy invented by the firm, called General Mills, which infers people shouldn't be ashamed of eating sugary food.
.One post was shared in November 2023 by dietitian Cara Harbstreet, who has 38,000 followers on Tiktok.
In the clip, she can be seen preparing a bowl of cereal and eating it, while the captions read: 'As a registered dietitian I will always advocate for fearlessly nourishing meals including cereal because everyone deserves to enjoy food without judgement'. She states the video is a sponsored partnership with General Mills.
Another was shared by Arizona-based nutritionist Christy Wilson last February. It featured her preparing and eating a bowl of cheerios, alongside the caption, #derailtheshame.
In another TikTok posted last January, dietitian Liz Weiss shared a box gifted to her by General Mills with her name on it - and claimed the cereal is effective for treating constipation. Her video also featured #derailtheshame.
