>>2693376This has been going on for a while now and it's a common thing in the clothing industry in general. Any big famous company, whether it's a designer or outdoor brand, will have multiple lines of clothing that all use the same brand name and logo but are on totally different levels. TNF has two main ones now, there's the real outdoor gear that's still good and that's only really sold at outdoor shops like REI, but then there's a whole other line of fashion stuff that looks "outdoorsy" but is basically just normal street clothing and is generally much cheaper, and that's what you'll find at regular clothing stores and what you usually see people wearing.
>>2695177I haven't seen TNF there but I've seen a bunch of other famous brands like Columbia, Marmot, Orvis, and Eddie Bauer on stuff there. None of it is actually made or even designed by those companies though, it's all generic stuff made by a 3rd party company that just licenses the name, and I've seen identical stuff with different names in different years - I actually own a bunch of shirts from Costco that are all clearly made in the same factory to the same pattern but some say Eddie Bauer, some Orvis, and some Weatherproof Vintage.
