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The profiles built into the camera are quite good. But what is distributed on Fujixweekly under old famous names is kinda lame. There is nothing wrong with custom settings - everyone has their own goals, shooting conditions and vision of beauty. But all those "Portras" and "Kodachromes" have nothing common with real film stock.
>All that really matters is the contrast and white balance they set, right?
And WB Shift and (for new generation cameras) Colour Chrome effects
There are also some color differences in each basic camera profile.
All this is just like the icing on the cake of a something nice or interesting in your viewfinder on a beautiful sunny day. Colour photography is all about good light. If you have one - then you get nice colours in your photo.
X-T20, kit lens, Provia daylight sooc
>I figure it's hype built by morons but either the circlejerk is too big or I'm missing something obvious.
I don't know where it started, with what ideas. But as it stands now, it resembles methods of building an obedient audience to monetize it (ad serving)