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White borders are a psychological manipulation trick. We are heavily culturally primed to see more significance and value in things that have been framed especially with a mat, which implies more significance. Heavily. You see this shit on a daily basis for your entire life. It is pounded into your subconscious whether you want it or not like propaganda. All you can do is be aware of it and resist your subconscious (the essence of being human is dishonesty against that lowly, slimy, creeping animal self, that balding psychotic ape)
So a mundane and artistically void photo, given a white border, is seen by the lesser mind and immediately judged as more significant, biasing the shallow thinker to spend more time staring at it and trying to conjure up some meaning in his discourse with the "work".