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but also telephone, email, literally walk into businesses face to face, etc. It mostly depends on your market but getting started you're usually going to try a little of everything
Show them your work, offer them a small selection of services/price options, feel it out and come to an agreement or get rejected (be polite and leave room for future engagement). Repeat ad infinitum
>Should i just create a fanpage on Facebook and put some ads with money?
Yes, along with everything else. If you're running yourself as a business you're going to have to put in the work, of which this is a tiny part.