>>2572249Light it warmer or Grade it warmer.
>>2572248Steadicam/Glidecams are still preferred as they tend to be more reliable - and a good steadicam operator can work wonders.
Gimbals are an emerging technology that are challenging steadicams, however what limits their use in the highest end are:the weight limits of the motors/mounts (can't put a an Alexa [unless it's the new mini], Panavision, or Cinealta camera on them), reliability, and battery life.
Gimbals work particularly well in small productions as they don't require a particular skill set to use, and can be used easily with the smaller cameras being used.
Personally, I'm 50:50 on them - I haven't ran them enough to give a solid verdict.
>>2572205The 5dII is a decent camera, but honestly I'd either save up and get something better (or look into a nice 7dmkI [APS-C glass is great]).
>>2572127There's more to quality than just resolution (2mp vs 20mp, doesn't change perceived sharpness of an image).
Sharpness, Color Accuracy/Consistency, & Exposure consistency/Transference are still just as important for video as they are for stills. What we record needs to be the same as what we see - which requires high quality glass.
I also add that when people buy lenses, they want them to function for the life of the lens - not the life of the camera body it's put onto.
I also disagree with
>>2572143 - Light is more important in Cinematography than Lens/Camera.
Cinematography is the Combination of Lighting to Lens/Camera generally. Light is love, Light is Life - It's all Light now.
Also,
>>2572400 - I'd like to note that you can run a C-mount modification to GoPro bodies, and I've seen some decent results out of it. I've also seen good stuff come out of iPhones with decent glass in front of them. The key though is the relation of Lighting to Lens/Camera.