>>4289802Panasonic.
I shoot an S1, looking forward to the rumored s2r, - but I'd opt for a s5IIx given the option for the slightly smaller body, bonus video features, and PDAF.
Colors are great, flexibility is great, UI is easy to parse and the UX overall leaves little to complain about.
Glass can be expensive but I don't think it's punishingly so given the results. Also, the s1 is pretty big which doesn't bother me but it might bother you.
The panasonic cameras just get out of your way when you know how to set them. In comparison, I play around with my x100v until I lock in a look, then throw everything in manual and make minor adjustments while shooting. The camera disappears so I can just shoot. Panasonic doesn't have the color profiles and tweak options, but the camera equally gets out of your way as you shoot and I find myself setting and forgetting and getting great pictures, even off the cuff pictures come out great.
All these brands have been great though recently, I have a few pro photo friends and the shoot Fuji and Sony respectively with all three of us getting incredible shots no matter what so it's personal preference.
If I was starting at ZERO for a pro event I would go Panasonic for the flexibility, if I wanted to STRICTLY do photos, I'd lean Fuji, but the video features are there.
