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I think one of the best observation is that AEW book backwards. They'll start with a 1 on 1 gimmick match to build to a six man tag.
They also think transferring from one feud to another is just as good if not better than a propper pay off to the initial feud, very WCW just moving on so the old men with creative control don't have to eat a pin.
Death triangle is a mess, the Lucha bros are faces, but Penta is a heel and Fenix is a face, Pac is a heel and they're faces or heels based on who their facing.
Anyone who needs a tag partner is suddenly the life long best friend of Eddie Kingston.
They did the same storyline across multiple feuds at the same time. Kenny, Punk, and Danielson all did a "came back from injury" gimmick at the same time. Death Triangle was doing the whole "will Fenix use the time keeper's hammer?" thing, just for Swerve in our Glory to do a "will Keith Lee use the pliers which for some reason are also kept by the time keeper?" on the same PPV.