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As much as I hate Punk, can't say it was 100% their fault. Some day I'll write a book about it so enjoy this poorly written first draft rant:
Phil and the other homos had an idea that they would truly try to push the company over the milly line, to actually challenge WWE. their answer to that was the WWE style booking and matches that was bringing asses to the seats, not so much the junk and "all styles are welcome" bullshit the EVP's were pushing.
I believe Phil was genuine when he said "I'm trying to run a business here" even if it came out really fucking poorly sitting next to the CEO. Of course it would line his own pockets more, of course he was trying to big push himself over the younger talents because he was pulling more people in than the young Whothe Fuckisthat's and Thatguy Whatshisface that filled the locker room.
In the end the whole thing was clash of egos and Phil was a thin skinned brick that shot himself in the foot - he was kinda destined to go out in a flame because he is a self-contradicting idiot : wants to appeal to biggest crowds - alienates conservatives with abortion shirt, gets famous for pipebomb - can't take a sissy cowboys ad lib without seething, politics his way to the top - gets big mad for being insulted and unliked by the ones he stands on,....
Meanwhile the Bucks couldn't stand being questioned or re-examine their approach in their safespace for flippies of a company they nurtured, Page and others expected to be immediately benefiting from the "rubs" from working with Phil and when that didn't happen and they didn't have their usual cold 5 re-matches with Punk who was the most interesting story at the time they soured. They looked to blame his for Colt ignoring that as nice of a guy Colt was, he was a fat shitter jew that had the appeal of a turd on a sidewalk for anyone watching.
It was all destined to collapse because both parties were locked into their mutual unwavering attitudes and expectations.