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The girls are very open in interviews about their intentions. They spend a lot of time thinking about how they can attract new fans, fans who aren't familiar with pro wrestling, and they see this as a way to do it.
Unagi argued with Great O'Khan on a recent TV show about her idea of wanting to do her entrance in a bathtub.
This is not like the WWE bra and panties era, these girls are the ones with the lewd ideas and the Office are the ones who are the prudes.