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The main culprit is the expansion to 5 hours per week of 'canon' AEW content - 4 if we exclude Rampage, which often is inconsequential other than the occasional blow-off match. There's enough fans who follow WWE Raw and Smackdown and didn't mind watching AEW on Wednesday nights - and just ignored Rampage or watched highlights. Now, in order to follow both WWE and AEW, you need a minimum of 9 hours (plus PLEs/PPVs), preferably 10, and that's just too much for a lot of non-diehards
You tune into Dynamite after a few weeks - where's Andrade and Miro? - so you decide to tune into Collision. Miro and Andrade are there, Orange is there one week...but then not again for the next 3 weeks? But why? I didn't see the Hardy's at all....oh, they got their match on Rampage (Seriously?!). Maybe you're a big Statlander fan - but Hikaru/Toni Storm storyline is primarily on Wednesday and Stat is on Saturdays - but sometimes, the girls Stat is feuding with have matches on Wednesday/Friday, like Abadon earning thineself a title shot. It's much more difficult to follow the AEW side with so many top acts appearing across 3 different nights.
9 Hours weekly is too much content for casual fans to follow both promotions, so 100k plus lean-WWE fans just dropped AEW altogether or only watch on a special occasion (Punk debut, Dragon/Cole debut, Grand Slam, etc). It's also possible some lean-AEW fans dropped all/most WWE content once Collision started, but that number must have been much smaller - and it's much easier to watch all of Raw and only Smackdown highlights, or vice versa, when there's a largely adhered-to WWE brand split.
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I say all this as someone who doesn't watch WWE at all but goddamn AEW "fans" are insufferable, like the retard who won't answer a question or criticism, just responds with "Smackdown was cancelled, ahahhaha" - which is about as stupid as describing you getting $400k for the house you paid $250k for as "u lost ur house, ur homeless, lol". Faggot.
