>>12819348Promo's good.
AEW is cosplay wrestling. It's fans, of fans of wrestling, wrestling like the fans, to please themselves. It's entirely self indulgent which is why there's the endless post ironic "comedy", the niche hyper referential and self referential idea of storytelling, the endless bad habits that guys are developing and getting worse at.
AEW is what happens when a bunch of lifelong smarks and California hipsters are given infinite creative freedom with zero mandate, targets to hit or external interests to please. It's a weird mirror of the coin to WCWs "creative control but max short term ratings and profit", the exact opposite of 00s WWEs "tight leash all in service of steady business and the boss's demands".
AEW are an alternative. But they're more an alternative for the wrestlers than the fans. Which is why so much AEW support centres around simping for the (very well paid) wrestlers getting to HAVE FUN and TRY HARD and BE HECKIN NICE, and why AEW fans are secretly wanting Jericho cancelled, because he doesn't represent that, he represents the old, bad, conservative, business view of business.