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Rhea's popularity was actually an experiment to see if they could get fat, bisexual, anime fans to start watching wrestling.
It's fucking working because there are actual hamplanets out there making fan accounts on social media for the sole purpose of shipping her and Dominik.
It's got an androgynous dommy mommy, her twink bf, wrestling already has the melodrama and action of bad weebshit, and enough parasocial engagement to make it look like Rhea is the typical nuJRPG antihero protagonist who is going to be the leader of these fucks' pride parade against the man.