>>11482778To the vast amount of people, WWE is wrestling at this point. It's been almost 25 years since any real competition, and outside of a 3 year stretch, even WCW was mostly irrelevant. For most people, pro wrestling and WWF/E have been synonymous since the 80s. If someone says they don't like pro wrestling, what they actually mean is they don't like WWE. People who would say they really like pro wrestling, but don't like WWE is a very very miniscule portion of people at this point.
Being an alternative to WWE already limits your audience severely, and compounding this is the fact that audience already knows all the WWE alternatives. There is not a single AEW fan who did not know about PWG, ROH, NJPW, Dragon Gate, and everything else. They already have their alternative WWE.
The only thing AEW can offer any prospective fan is much higher production values, and better storytelling and feuds. And they've completely failed at both. The show looks cheap, the lighting and direction is bad and amateur looking, and the storylines are almost non-existent.
AEW is literally just an indie show with a TV deal. There's nothing special about it, and there's no reason to care. There hasn't been a single thing in AEW that couldnt happen on a PWG show or in NJPW and pop the same 2500 people who saw it in AEW.