Stories are what gives you a reason to be emotionally attached to the matches and makes you want to see them

Matches are the finishing touches that is the ultimate payoff to that story when done right. However this is not always guaranteed because outcomes of matches aren't set in stone. Just take a look over the past 20 years of overgrown manchildren smark who cried anytime their Flavor Of The Month loses and did not get that desired outcome they wished for. Thankfully the match build will still be remembered years from then.

In conclusion, stories last a lifetime, matches are only temporary release of endorphins in that moment. Stories > matches

Hope that clears up the confusion on /pw/