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Not so much a should, but an explainer of why he never will: This is Tony's dream.
AEW exists only because of his money, and does not need to actually make money, as he can continue to finance it for a hundred years without once turning a profit. He's been fantasy-booking wrestling for decades. He's an ROH and NJPW mark, and now he gets to make his own version of that (killing the real versions in the process). I truly believe he'd rather let AEW lose all of their media rights deals and continue it on Youtube than let anyone else take over his baby.