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A women's promotion is honestly easier to run in 2024.
As long as the women are attractive, you can have completely awful matches and make a ton of money off of them. The fans won't say anything bad because they want to date the girls and the media won't rip you because they want to replace men with women.
Jonathan Vargas (the gun who ran it) was your typical dumb lottery winner though. He won like $32 million and wasted most of it on making movie and tv shows.