>>5383390The TV Ratings kind of tell a false story because NXT isn't on Wednesday anymore and AEW got extra viewers because of it. Next years overall average rating will be far more telling.
Generally, youtube views build over time because there's more videos, so there's more to watch and accumulate viewers on. 1000 videos will get you more viewership than 100 will.
The big thing I notice is that 2021 Q3 was big for them as they signed a bunch of former WWE guys. However, they lost a lot of those gains by 2021 Q4. And it's likely because of how poorly a lot of those signings were used.
