>While its important — especially with a new TV rights deal being negotiated — that Dynamite’s ratings have remained one of the best for cable shows on Wednesdays, it is clear the audience is not growing. Dynamite hit one million viewers just once in 2023 on Jan. 25. Even with a PPV about two weeks away, the total audience dropped to 824,000 last week with a demo rating of 0.27 — its second lowest of the year. In November and December of last year, Dynamite was below 900,000 and .30 on four occasions. Year over year for the first seven weeks of 2023, the number are down from 1,009,000 and .391 to 918,142 and .30 — both on a dangerous statistical tipping point.
>Remember back in September 2021 when Chris Jericho said he thought Dynamite would start beating Raw in the ratings soon? Well, Raw has been over 1.8 million viewers in each of the past two weeks with an average demo rating of .51. The gap is widening, not closing. Matt Jackson of the Young Bucks — who have done some excellent breadcrumb-trail storytelling in AEW and on their “Being the Elite” vlog — told me in October 2020 that they viewed Dynamite “like a Netflix show” that gives payoffs for the viewer who watched each week at the pay-per-view. Well, that’s exactly what WWE is doing right now.
NO MILLY
O
M
I
L
L
Y
