Quoted By:
>if these morons are wiling to pay $35 each for Neca they'll take this with a smile to get their plastic crack.
The concept applies to the entire "action figure" market, which has been moving from "normal goods" to "luxury goods" for the past decade, largely influenced by changes in collector culture and increased disposal income in developing countries.
Luxury goods have greater elasticity, so price increases will do less to negatively impact demand. This is the natural progression and you need to understand that these aren't "toys" anymore.