>>9584682>Action figures are microscopicBullshit
>If action figures were popular each brand would have its own aisle like barbie, playskool, hasbro gaming, or video games>t was never a scalper or restocking problem, it was always a demand problem. They keep the lego aisle perfectly stocked.LEGO is monolithic, where other toy types struggle to compete because everyone only knows/recognizes legos. It's like Nintendo in the 80s and 90s. All consoles and games were a nintendo to parents.
Anyway, there's two toy aisles at Targets for action figures. There's one long one at Walmart. There were about 4 of them at TRU just a few years ago. To say that action figures are microscopic is ignorant.
Go look at how many aisles there are for toy cars. Just one. Despite toy cars being one of the most popular toys for children. They're frequently restocked and brands like Hot Wheels are found EVERYWHERE.
But let's get to the hard facts.
toy car sales are as small as it is because the majority of sales come from cheapo $1 toys.
Whereas building block sales are as big as it is because at minimum you're paying $10
Dolls are like $20 minimum.
Board games range from $15-300. A classic monopoly set's $25. Card games are like $15 for starter kits.
Whereas action figures start at $7. Checking how much other toys cost, hence grabbing a higher market share, it's no wonder that Hasbro has been railroading their customerbase to switch from the cheaper $10 1:18 figures to the $20 1:12 figures. With action figures, retail stores no longer want to carry higher priced playsets and vehicles. So 99% of your options in the action figure market are just the $10-20 toys. Unlike LEGO, with medium set costing $30-40 and larger sets priced into the hundreds.
So yeah, no shit are action figures only garnering 10% of the market, because of their price point. Toy cars undoubtedly sell more than all the toys on this list. $ share is small because the entry point is $1.
