>>10815373Batman and Superman sell. John Constantine or Etrigan getting even a single release is about all you can really expect, unless the characters' popularity suddenly spikes up.
A lot of this is based on sales figures. And McFarlane Toys still sold well enough to beat out Marvel which I think is a testament not exclusively to DC as a brand but particularly McFarlane in terms of their products.
I don't think Mattel can outsell Hasbro at all.