>>10026730We know that a massive amount of unsold Star Wars merchandise was destroyed. And as any Star Wars collector will tell you, the Star Wars section in the toy aisle is an absolute shell of what it was 10 years ago. After the final Disney movie, Hasbro pulled the plug on all vehicles in the 1/18 scale except for the (very expensive) ones they do through Haslab.
Oversaturation of merch based on bad movies that did not connect with audiences killed fan enthusiasm and retailer confidence in the brand. Force Awakens product was on shelves for literal years, and Hasbro never even bothered making a Last Jedi branded Milennium Falcon because the Force Awakens version still hadn't sold out after 2 years. In the toy world, 2 years is an eternity.
