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bright future ahead
>We are investing to make our building and brand experiences more inclusive for all. We want children to be able to see themselves represented in what we do and help them learn about the diverse world around them through play.
>One step towards this is a more inclusive marketing approach. In 2021, we began working with the Geena Davis Institute on Gender in Media and UNICEF to ensure that LEGO products and marketing are accessible to all and free of gender bias and harmful stereotypes.
>This approach also includes our adult fans and in 2021, we launched the LEGO Everyone is Awesome set designed to celebrate the diversity of our global LEGO community
