>>10990199>>10990258>>10991524I can explain.
(1/2)
Comics (Western comics) is a dying medium, if not already dead. For years DC Comics has been publishing comics at a loss. Marvel is not far behind. The reason comics are still produced is:
1) Advertising.
Even though nobody is buying them, they still fill up shelves with pretty images showcasing their IP. This is why the interior art is almost universally shit compared to the cover art.
2) Testing out ideas.
The real money is in games and movies but they cost hundreds of millions of $ to make. They minimize risk by seeing which characters or stories connect with the audience.
3) Signal boost advertising.
People who buy the comics also have an identity which revolves around comics. Everyone has friends. Everyone has family. Everyone has social media. This means 1 sale of a comic translates to advertising to dozens of people at least. Imagine all the video essays on YT made by superfans who want to let everyone else know how much "in the know" they.
4) Copyright maintenance.
A lot of the characters are old enough to have become public domain by now. DC and Marvel maintain their ownership by redesigning and retconning the characters. This is why Peter Parker is a black kid now called Miles. I'm sure there are a lot of loopholes but generally speaking copyright lasts about 70-75 years. Spider-man is 62 years old.
NOTE: Just checked Wikipedia and it appears in the US they managed to extend the copyright to 95 years from the moment of publication if the IP is owned by a company. However in Europe it's still 70 years. This means that in 8 years, Europe can produce any merchandise regarding Spider-man (Peter Parker edition) legally without paying any royalties or licences to anyone. Same goes for Japan, Russia, etc. In China it's 50 years but it's not as if they care in the first place lol.
It's important to know these things in order to understand the mindset of the comicsgate people.
