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Spin Master is doing their retail showrooms right now, and they had the Superman movie toys behind closed doors.
I couldn't take pictures obviously, but I'll describe what I saw from memory. No story points for the movie were given, so can't really talk about that.
First, they had three cardboard cutouts for the following characters so you could get a good look at their designs.
- Superman's design looked very New52 (almost exactly like it, except for the movie crest that's surprisingly large on his chest). No red underwear, had a collar with some red accent like New52, and looked very armory (panel separations).
- Lex Luthor was in a golden power armor with a helmet on (fully covers the face, so no look at Nicholas Hoult). Surprised it wasn't purple/green, but it has a large "LL" crest on the upper-left chest area.
- Hawkgirl was in a white body uniform with some black accents, and then from her shoulders up was the traditional yellow/gold coloring. For her body suit, imagine the white track suit she wore in the Justice League cartoon, except for her whole body (full sleeves, and no midriff).
(splitting up post due to length, will go into the actual toys next)