>>10926270You mean more like 2014. The movie lines were absolutely getting the peak designers before AoE, you can tell in stuff like ROTF leader Optimus. Even gimmick toys like Battle Ops Leader Bumblebee had elements that would be used on the MPs in the coming years.
When RiD 2015 came out, Hasbro reps flat out said the plan was to make the Generations lines better and the kid's media lines lesser because in 10 years they could sell generations versions to the kids who grew up. With AoE Takara's website also featured a lot of designer interviews where they said it was their first toy