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I don’t even collect die cast cars for the most part (though I do have a few) but it’s easily my favorite toy to shop for in stores. Even when I’m out looking for Star Wars or something, I always swing by the hot wheels aisle because there’s usually at least one other guy there looking for cars. It’s usually great conversation about cars/collections etc…
The only people I see in stores looking at other toys are the usual parents shopping for kids.