>>10772497I think shadow high killed rainbow high, they weren't bad dolls but they just didn't appeal to kids with the greyscale and the fantasy skintone, had they just been human and colorful they would have still sold well.
They are also partly responsible for the price increase and inconsistentcy of the brands since they were designed last minute (series 4 and 5 were designed at the same time) and their production was rushed to be on shelves before monster high return.
They also treated them as a separate brands which made them produce too much dolls. An another mistake was shifting all of rainbow high branding and media to promote them instead of making a separate show and ads.
Disaster struck when they flopped for christmas 2022 and MGA loose a lot of the money they invested in those dolls and their other failing brands. That why they had to cut the second outfits to salvaje some money also monster high had them beat at their own game.