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I know they released a documentary that blamed the "1701 Series" for the decline of Playmates, but if you're paying thousands for a Picard head swap on a Kirk body, then that's on you. What really killed the line was their inconsistency, introducing different scales, baffling business decisions, producing some figures in one scale but not others, making 9000 variations of shit from TNG but nothing else, and lack of starships and playsets towards the end.