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I'll be honest, I didn't really love the MSIAs I had. They were ok toys, but really mushy looking and feeling, and by the time I got them, I had already been spoiled by the relatively sharp/clean lines of gunpla (my relatives in Japan got me into it at a very early age).
HOWEVER, I do love what the line represented. Due to the low cost and generous waves of figures, we got to have tons of really obscure paint variants and the ability to build a big squad without breaking the bank. In other words, it was released and handled sorta like an American toyline at the time. I can only hope that the new Gundam Universe line plays out similarly, but I'm not holding my breath.