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I don't know how it goes in the US.
But the price of Star Wars over here (east Asia) is high to the point that unless the set is small or cheap enough, most of them will shelve warm until the year is over until the sets are no longer in the production (got brought up by speculators)
I am really feeling that at the moment Lego is being led around the nose by the most vocal "adult" fans who are willing to spend hundreds on large sets or sets that does not need a minifigure but lego throw them in anyway just for the "fans".
With Star Wars currently under water thanks to KK, I really think instead of having at least 3 large sets every year they should keep the total number of set low and focus on the mini to mid size set.