>>10825224Mega was gifted a golden goose by their Halo Wars line and its new style of minifig; unfortunately they ended up committing almost exclusively to licenses which paid off for a while with Halo and CoD but started to falter with Destiny, AssCreed and TMNT. By the time they were trying non-licensed sets they were more like one-offs rather than a proper line and it was a bit too late to capitalize on the better price point than Lego cuz price creep and shrinkflation were already setting in. The Matty overlordship has been less than helpful and the loss of the CoD license and decline of Halo thanks to 343 being retards is bringing the company as a whole to its knees. Pokemon might be almost single-handedly keeping them going, alongside their young kids stuff. Realistically though they need to find a way back before Lego completely edges them out of retail shelves.
