>>8525342Marketing. Hasbro could spend more, and it paid off. More budget in the production, more creativity in the product. Hasbro also played with psychology. They had big ticket items like Optimus and the jets, while all gobots were small like Bumblebee sized. Tonka's idea was you'd buy a lot of little toys, while Hasbro knew that kids would pine for the expensive ones at the same time they might get something like Cliffjumper.
Pic related: people forget how SMALL Gobots were.
