>>9977124I picked up a bunch of those army-builder sets from the Battleship line after they turned up at Dollarama for cheap. While I personally find them to be quite fun I can also see how they weren't going to have much of a chance against Mega's CoD line. Mega opted for more realism versus Kre-O trying to sell itself as a Lego-like that would make army toys, albeit licensed ones. Mega had already done this in the past with limited success; the innovations brought by their Halo line put an end to those older offerings and Mega hasn't really looked back since.
GI Joe hasn't been the juggernaut it once was in the 80s-90s, particularly after the reboot movies underwhelmed and divided the fanbase. Most Joes fans probably just want more of what they grew up with/are used to, not a plastic building blocks line that won't fit in with anything they already had, while the younger generations simply didn't care enough about the new Joe movies to buy in.
I think if they were committed to IP-heavy offerings they should've tried a Star Trek line that covered the older shows and not just the Abrams movies, which themselves sputtered out after the novelty of the first one wore off and Into Darkness fizzled. Instead they let Mega have a go with their limited TOS and TNG stuff (equally regrettable we never got more or anything from DS9).
