>>10841073As you can see in pic rel, the basic concept here was to show the alternate world behind the normal reality as some sort of split poster/ graphic with the smartphone screen of one of the protagonists sweeping across the scene like a spotlight and revealing the relevant parts.
The problem with that is of course that neither the regular version nor the ghostly world are ever fully visible, which depending on the subject of a set and the size of the model could have the effect of effectively showing very little to almost nothing. If you were a customer picking such a box off the shelf, wouldn’t you be confused as to what it actually contained? Things weren’t helped by the back side being equally non-telling with again too much emphasis on promoting the smartphone usage and only small images of the models that didn’t even always show the actual functions.
This deficiency in the marketing continued throughout other materials as well, most notably the additional images and photographs used in catalogs and online stores. The smartphone usage was front and center to the point of large screens obscuring big chunks while on the other hand very little was shown of the actual physical design and functions of a set.