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New idea for a LEGO theme:
FIGHTIN' CASTLES (or MAN O' FORT, we'll figure the name out)
Essentially, it's a great big fantasy world full of dangerous beasts and magical kingdoms. The schtick is that the monsters are Kaiju sized, and the magical kingdoms are giant robots: great big robots with cities and castles built into them, wrassling with the great big monsters.
Each release season would have specific trend;
>Castle vs Mega-Monster. The most expensive set in the release, it would essentially be two massive action figures built out of bricks and technic with each of them standing at a whopping 8 inches tall. The castle obviously has mechanical gimmicks like launching bullets or arm chopping action, plus has a cockpit which is essentially the throne of the lord of the castle, and all of his or her men at arms are on the battlements built into the robot's torso, shoulders, arms, and legs. The mega Monster would be articulated and have limb swinging actions.
>A couple of knights vs monsters sets. Conceptually these are mid range sets price wise. Smaller(about half the size) robots and monsters, but still the same as the bigger set. A knight in his robot with his entourage of Squires and servants fighting a equally sized monster. Perhaps each set includes a small building for the two action figures to "fight over": a barn, a bakery, a black smith.
>"Monster Packs". Basically, small monsters no more than 2 inches tall and a lot less complicated than the previous sets. These would be good as a "grab a small quick thing" set. Can either be a monster or some type of warmachine that men at arms operate. You can even have double packs where you essentially repack two different sets into one for a "versus" box.