>>10462588 >>10462582Not the same market.
Hasbro makes children toys, sold in the millions at stores like WAlmart and Target.
Hiya makes collector toys, sold in the tens of thousands, at stores like Jimbo's Manchild Fantasy Store and BBTS.
Valaverse 1:12 soldiers are $32, but lacking in paint. So that's not a good equivalent figure. Lines by NECA offer better paint and that's why they're costing $35+ for figures with better engineering
For a direct equivalent to Hasbro's $24.99 Classified line is Wicked Cool Toy's Halo figures that are $11.99. A two pack like pic is 21.99. Not quite an direct equivalent, as they're missing double jointed elbows, but are otherwise equal in features and quality.