>>10479869>if it creates a lower profit marginWay to show your ignorance.
Profit margin on 1:12 figures was lower than 1:18 figures, yet Hasbro decided to kill their 1:18 lines because revenue generated is much higher.
Hell, they stuck to $20 price tag for 1:12 figures for almost an entire decade, despite production costs increasing for them. Their 1:18 lines kept going up in price every year to match those increase in costs, but Hasbro kept their 1:12 lines at $20 until the plague broke them.
But you're not totally wrong, if only because you don't understand business speak. Hasbro doesn't make collector figures (like Bandai and Mattel (LOLOLOL)) because the revenue generated from collector toys is peanuts compared to the dedicated themselves just to selling budget children toys.
For them, it's better to put their limited amount of workers making toys that sell millions of units every month vs 50k every quarter, even if the profit margin was 200% higher.
And like someone else said, if they make other lines, it would only cannablize sales. They sabotaged and killed their 1:18 lines to funnel everyone to buy the more expensive 1:12 figures. They're also limited what licensors can produce and where they can be sold, so that those products licensors make don't cannablize their budget lines either.
Why do Bandai and Mattel (LOLOLOL) make collector toys then? Good will. Extra revenue. Keeping stuff in house offers more control and builds a fanbase. With Mattel, their collector toys are budget as fuck. So for them, it doesn't actually take more time or effort, while charging 2x-4x more than their budget lines.
Just look at this lazyass budget shit Mattel considers collector quality.
