>>8607734You have to remember that the DC line was considered poison by retailers because of Mattel's failure at making a toyline of smoe of the most popular characters in the world.
So DC/WB is probably making McFarlane produce stuff from modern toys, because it's what's currently being pushed by their own media. They can't rely on nostalgifags to support a toyline like they can with Marvel Legends, which has been a success since 2013 or 2012.
McFarlane has to play it really safe considering Mattel's ineptness. He has to build confidence with retailers.
As a DC comic fan, I'm glad that McFarlane is at least doing comic book stuff. It's way better than the generic shit that Spinmasters is producing.
I don't even collect movie shit from the Marvel Legends line, because it's also generic shit, thanks to design by marketing research and test groups.
Also, Spinmasters is playing it safe too, considering their toys are aimed at younger children than MLs and McFarlane's stuff. The young children's toylines were one of Mattel's few DC lines that actually sold well, btw. This is why Mattel still has the rights to produce toddler DC figures.
