>>7938834>That cater almost exclusively to comic book fans since they're generally adaptations of comic storylinesAgain, Mattel FAILED to capitalized on ANY of them. DC/WB sold and made millions of dollars from people watching them, yet Mattel didn't do anything.
>DKR came out eight (8) years ago. How long is DC going to ride that ride before it gets old?Not saying they should have rode on those tailcoats for years, I'm saying that they COULDN'T keep it popular outside of the movies' release. The toyline basically disappeared once the movie went out of the theater, unlike companies like Hasbro keeping various properties on shelves for an ENTIRE year (GI Joe, TF, IM1/IM2, etc etc etc) and even extending a line's popularity past that (various TFs, GI Joe's Rise of Cobra, etc).
>Is that why does most Sequel merch dogs on shelvesIt stayed on the shelves, because stores continued ordering and supporting it. Whether you saw shelf warmers or not, that's still support. Unlike stores clearancing Aquaman a couple of months after its released and removing it from the shelves (remainders probably to be destroyed).
>they didn't sell across the board, not just for Mattel. You mean collector lines? Most lines are one and done, even with popular movies like Guardians of the Galaxy, Thor, or Captain America. They make a Captain or/and Black Widow and they're done (unlike Hasbro continuing throughout the year).
Nevermind DCD kept the video game lines running for multiple waves for games like the Arkham series. They also did entire runs for just COMIC BOOKS, like Greg Capullo's artist series. This is akin to Hasbro doing a wave dedicated toward Sinster Six and other Spider-Man themed waves, because a Spider-Man movie came out that year.
Other toy companies UNDERSTOOD the property they made products for and capitalized on the license by producing everything related they could based on upcoming media events. Mattel tired out the property with overuse like this shit.
