>>10543542It's on Amazon's best sellers list for toys. You'll be hard pressed to find anything /toy/ talks about unless you specifically look in action figures, and even then, there's a ton of shit that kids are obviously buying, because i don't recognize the majority of it.
>>10543559five nights at freddies
roblox
... i really can't name more than that, because my nephews are now teenagers, and i don't follow stupid kid shit.
Video games in general are replacing what cartoons were for us in the 80s and 90s, because they're pretty much the only ones that are trying to create new IPs.... aside from comics, sometimes only inadvertently. Pic related got super popular and sold a ton of merch for some reason, despite only being from a gimmick cover.