>>9216176Being the least pretentious possible, it has to do with taking well established ideas/aesthetics/themes/conventions that came to be organically for a reason and twisting them in a way that is blatantly self-aware ironic/parodic.
In case of Lego, as an example, the old Adventurers theme is no more than the Lost World/Jungle Opera genre in toy form played straight while the new Ninjago Island wave hijacks the same genre and turns it into some crazy wacky joke where it lifts conventions like the tribal natives, exotic unexplored jungle, ancient ruins full of traps and haphazardly mixes in ninja power rangers with giant futuristic motorcycles with sails.
Another example, the baseline idea of Monkie Kid is Lego Journey to the West but instead of doing "normal" sets based on iconic Journey to the West scenes, you get things like pic related where you have the character based on Zhu Bajie be a modern cook driving a mecha-tank in the shape of a bowl with pig-shaped machine guns throwing food at an evil robot panda armed with soda and hot sauce guns.
Hope that made it somewhat clearer, I'm ESL so it's a little harder to get points across.
