>>10365479-You can't check QC in store
-You can't even be sure the figure that's supposed to be in the box is in there
-Small accessories, extra hands, heads etc were getting misplaced a lot more and not making it into the packages from the factory. Especially since they just all got thrown into a cheap paper bag
-MOC collectors hated it because it ruined the cohesive look of their display
-Sometimes the renders of the figure on the package weren't accurate and the actual figure was using different parts all together
-They were clearly selling much worse at retail to the casual buyer (i.e. kids and mom/grandma buying toys.). Kids and people buying toys for kids like to SEE the toy instead of an image of it.
-Stores were probably getting fed up with complaints/returns
