>>10923106That's a bad example. Let me remind you of my little pony: friendship is magic.
It had explosive popularity but they didn't have toys AT ALL for the first two seasons of the show. Fans were going ape shit over McDonald's happy meal toys because it was the only merch that existed. People were selling custom plushies for hundreds of dollars because you couldn't buy an official one. Fucking HASBRO, a toy company, failed to make toys for their fucking pony show that was created in the 80s for the express purpose of selling plastic horses to little girls. Let's ignore the brony stuff and pretend like it was just a pretty good show for little girls. Isn't that still a completely embarrassing, catastrophic failure somewhere within the company? Missing out on like two years of the show's highest popularity, when it was fresh and new and people were begging for merch? The show was produced by a toy company! No toys!
Here's another one. Star Wars: The Mandalorian. No merch at first, despite being owned by Disney at that point who bought star wars because of the insane merch profits. They were so unprepared for anyone to actually like The Mandalorian, that the first wave of official merch that arrived months after season 1 concluded, was just a bunch of Redbubble garbage with a png of "the child" slapped on it.
How could they not even try like that? At the bare fucking minimum they should have had a plush of the baby, a toy gun that looks like the mandalorian's rifle, a shitty helmet for kids, and a spaceship toy. It all came later, much later, when the show wasn't as good anymore.
A lot of executives need to be kicked in the dick so hard their teeth scrape their balls.
