I'd like to take a moment to recognize Jack Friedman, a guy who loved toys so much, he founded THREE different toy companies, leaving each previous one because he didn't want to work on video games, and dying only one month after finally retiring from the industry. Closest thing to a big-name toy line he ever got was Thundercats, but I have to admire the dedication.

https://en.wikipedia.org/wiki/Jack_Friedman