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I'll never understand why the staff behind XY just decided to scrap everything prior in relation to Ash and Misty, in favor of introducing Serena's love subplot with Ash. Before XY, you had all those nice moments between them in OS, the movies and even AG that more than implied Ash and Misty were supposed to be endgame, but then they threw all of that to the trash and turned Misty into just another friend no different from Iris. Perhaps, Pokémon had grown so much as a franchise that they decided to introduce a much prettier and western woman for Ash that would appeal to everyone?