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I've always imagined him to have a cool and aloof appearance, but actually be a total sop on the inside. I think it's the way the game portrayed him as having his Umbreon and Espeon, two Pokemon that evolve by friendship, to curb the edge factor of his character.
I just love his over-the-top design too, with the ankle braces and the sunscreen(??) band across the nose. To me, he leans on the goofy side of edge, and it's my favourite thing about him.
